mbg x JetBlue
The goal of this ‘sizzle reel’ was to gain awareness to increase brand recognition and promote the mindbodygreen content available on all JetBlue flights. I collaborated with stakeholders, content, design, and our production teams to create this animation which joyfully illustrates that mindbodygreen is about You. We. All.
Creative Direction: Amanda Rodi; Art Direction: Sarah Fitzgerald; Design/Illustration/Animation: Halim Kim